Women in Business Masterclass: The Art and Science of reaching your audience

Wednesday, 21 February 2018
09.30 - 12.00
Cambridge, UK
£0.00 - £25.00

From social media to complex paid advertising platforms, the digital world offers us an overwhelming range of options to market our business for a relatively low cost. But how can we break through the clutter of digital marketing jargon and know what’s right for our business? In this second workshop run by KISS Communications, we will explore the different channels typically used for marketing SMEs.

We will delve deeper into the opportunities each one offers for content distribution and audience interaction. We will learn the difference between organic, acquired and paid channels, when to use each one depending on your business targets, and how to measure them. We will continue to develop the concepts from the first workshop: building brand purpose, identifying your top target audiences and connecting with them through messages that resonate.

When applied well and consistently across channels, these concepts are key to building your organic following and achieving brand loyalty.

Our Women in Business monthly events are designed to support women in business by offering a friendly space to meet and connect with like-minded women.

This month is our Masterclass on ‘The Art and Science of reaching your audience’ joined by guest speakers from Kiss Communication. 


9.30 – 9.45: Registration and networking

9:45 – 10:15: Introduction by all

10:15 – 11:30: Interactive session and Q&A 

11:30 – 12.00: Networking

12.00: Event close

What you will take away:

  • Learn how to get your business noticed by your customers
  • Get outside your comfort zone and expand your network
  • Build your business and create new relationships
  • Raise your profile and business to prospective customers
  • A sounding board to share and solve your business challenges
  • Gain business ideas and inspiration to drive your own business forward
  • Develop your networking skills in a safe and supportive environment

We have three Women in Business formats, each format is held once per quarter on a rotational basis, and include:

  1. Mixer – pure networking event where you can introduce yourself to others and build your network.
  2. Mastermind session – networking and peer to peer support designed to help you navigate through challenges. Solve problems with input and advice from the other group members.
  3. Masterclass –  joined by a guest speaker for an interactive session by an expert in their field.

Expand your network and raise your profile. Our events offer a great opportunity to introduce yourself, bounce ideas off each other and to get to know other working women in Cambridge.

We have limited places at this event and this event is open to members and non-members. Just hit ‘RSVP’ to book your place!

This event is open to members and non-members usually attract between 20 – 30 people. We have limited places, book today to secure your place. We can’t wait to see you there!

Tickets –  including refreshments

ENTERPRISE MEMBERS (formerly GOLD): NO CHARGE – included in your membership. See membership benefits HERE


Non Member / Digital Subscribers – £25.00

Non-member – Bring a friend and receive 50% off your booking. 

Venue: Allia Future Business Centre, Kings Hedges Rd, Cambridge, CB4 2HY

Parking: Free parking onsite – On arrival at Reception please obtain a permit for your vehicle. Parking is located immediately outside the main FBC building.

About the Rising Network: A vibrant network empowering women to create meaningful change in life and to live a balanced life. We do this by promoting the achievements of women, health, well-being, positive psychology and personal development by sharing experiences at face to face events and online. For more information and to join, visit: therisingnetwork.com

About KISS: KISS is the Creative Agency that clarifies the complex. We immerse ourselves in our client’s businesses to bring focus and clarity to brand that are changing the world. By Keeping It Successfully Simple. We use our in-depth expertise across the Science, Technology and Education to deliver insightful strategy and creative campaigns for our impressive and growing portfolio of clients.

9.30 – 9.45: Registration and networking
9:45 – 10:15: Introduction by all
10:15 – 11:30: Interactive session and Q&A
11:30 – 12.00: Networking
12.00: Event close