Women in Business Masterclass: How to use video to grow your business

Thursday, 21 June 2018
09:30 - 12:00
Cambridge, UK
£0.00 - £25.00

2018 is the year of VIDEO. Mark Zuckerberg from Facebook described it as: “as a mega trend on the same order as mobile.” If you want to grow your business, it doesn’t matter how talented you are, or how great your product is…If you’re not telling people about your business, then you’re not going to scale and grow.

Your clients and customers are going to be watching videos, and engaging with brands on video, and if you’re not talking on camera, then they’ll be talking to your competitors on video.

If you want to grow your business in 2018, then you need to learn and understand how to connect and communicate with your audience on camera.

Lucy Griffiths will share techniques to connect and build meaningful relationships with your clients on video.

It’s not just about going on video, it’s about learning how to engage, sell and grow your business through video.

Video enables you to have meaningful, and better relationships with your clients more quickly, and it helps you to establish TRUST and build RELATIONSHIPS fast… And this can only mean that clients are more willing to buy from you, when they like and know you. Talking on camera, enables you to connect and really create meaningful relationships with clients and customers.

Most of us have grown up watching television, we know and like the characters on our screens – we trust the anchors, we love the good guys, and we loathe the villains…..

Now in the video era, YOU CAN BE THE STAR. You can build your brand, and sell your story, and your message.

Join us for the masterclass “How to use video to grow your business.”

Lucy Griffiths spent 20 years helping people tell their story on TV and radio, and now she is going to share some industry insider secrets with you too.


  • Why video matters
  • How to get confident on camera
  • What equipment to use to look professional on camera
  • How to connect authentically with your potential clients FAST!
  • Learn how to build trust with your audience
  • How to tell stories that connect

KEY TAKEAWAY: Learn how to get confident on camera, and harness the power of video to grow your business

Our Women in Business monthly event is designed to support women in business by offering a friendly space to meet and connect with like-minded women.


We have three Women in Business formats, each format is held once per quarter on a rotational basis, and include:

  1. Mixer – Invited guest speaker sharing their entrepreneurial journey along with informal networking where you can introduce yourself to others and build your network.
  2. Mastermind session – networking and peer to peer support designed to help you navigate through challenges. Solve problems with input and advice from the other group members.
  3. Masterclass – joined by a guest speaker for an interactive session by an expert in their field.

Expand your network and raise your profile. Our events offer a great opportunity to introduce yourself, bounce ideas off each other and to get to know other working women in Cambridge.

Masterclass Agenda:

9:30 – 9:45: Registration and Networking

9:45 – 10:15: Introduction by all

10:15 – 11:30: Masterclass by Lucy Griffiths: ‘How to use video to grow your business’

11:30 – 12.00: Networking

12.00: Event close

Women in Business events will help you to: 

  • Get outside your comfort zone and expand your network
  • Build your business and create new relationships
  • Raise your profile and business to prospective customers
  • Work through your business challenges by sharing and using others as a sounding board
  • Gain business ideas and inspiration to drive your own business forward
  • Develop your presenting and networking skills in a safe and supportive environment

This event is open to members and non-members and usually attracts between 15-25 people. Just hit ‘RSVP’ to book your place! Limited places at this event, book today to secure your place and we can’t wait to see you there.

Invest in Yourself:

  • Non Member / Digital Subscribers – £25.00
  • Non-member – Bring a friend and receive 50% off your booking.
  • ENTERPRISE MEMBERS (formerly GOLD): NO CHARGE – included in your membership. See membership benefits HERE

Refreshments included.

Venue: Ashtons Legal, Chequers House, 77-81 Newmarket Road, Cambridge, CB5 8EU

Parking: Pay and display parking available opposite the venue or Grafton Centre car park is a short walk away.

About Lucy Griffiths:

Lucy is a video strategist who trains entrepreneurs and business owners to harness the power of video to grow their business.
Lucy has been training people to connect more authentically on camera since 2006. In the process, she has trained reporters who are now anchors on CNN, she regularly appears on TV for BBC, CBS News, Bloomberg, AP and Sky and has set up TV stations in North Korea and Iraq.
For many years Lucy worked as a TV reporter travelling the world, but often her own fears stopped her from taking many amazing opportunities. She was the go-to person to sort out someone’s script, help them tell their story, and get them camera ready, but as an introvert, she spent a long time hiding her “voice” and being afraid to put herself out there professionally and personally. However, she learned how to overcome her fears, and just do it… and she can share her strategies, and research with you.

Along the way Lucy has interviewed many global leaders like Barack Obama, Hilary Clinton, Tony Blair and Hollywood A-listers like Nicole Kidman, Angelina Jolie and Hugh Jackman.
In her years as a journalist, she worked with the best camera crews, makeup artists and directors and, after 20 years of working in TV and radio, she wants to share the tricks and tips that she has learned to help you look good on camera.
Lucy also has a Masters Degree in Personal and Business Coaching, a Masters Degree in International Journalism and a BA Honours Degree in Communications and is registered with the International Coaching Federation.

About the Rising Network: A vibrant network empowering women to create meaningful change in life and to live a balanced life. We do this by promoting the achievements of women, health, well-being, positive psychology and personal development by sharing experiences at face to face events and online. For more information and to join, visit: therisingnetwork.com

9:30 - 9:45: Registration and Networking
9:45 – 10:15: Introduction by all
10:15 – 11:15: Masterclass by Lucy Griffiths: 'How to use video to grow your business'
11:15 – 12.00: Networking
12.00: Event close