Thursday 28 November 2019 at 11:00am

How to develop a compelling personal brand 

Personal brand remains a hot topic for many female entrepreneurs. How you define yourself in a world of full of gender stereotypes is a challenge for a lot of women.  Personal branding refers to the process of establishing your public persona for your target audience. It involves carefully curating and communicating your values, beliefs, goals and purpose.   Some of the biggest brands in the world, such as Nike and Coca Cola, have built successful brands. Their brands are clear in everything from their products, ads in magazines and on television to its social media profiles.   When creating your own personal …